July 6, 2012 2:25 pm

Why Managing Your Brand through Mobile Channel Matters?

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While implementing a data-driven process to reach consumers with personalized and relevant content through multi-channel marketing activities, including mobile, is a primary driver of Best-in-Class marketing efforts, our research on Metric Driven Mobile Marketing shows that integrating a formal plan to ensure brand consistency in marketing communications with consumers holds potential for achieving additional performance improvements.

For the full article from the Aberdeen Group click here here

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