June 10, 2012 10:59 am

Reimagining Retail

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Meeting the customer’s needs is arguably the first rule of running a successful retail business, and with the adoption of today’s smartphones and various mobile technologies, retailers have an opportunity to serve their customers like never before. However, instead of embracing their digital destiny, many well-known stores are instead losing customers to tech-savvy online retailers such as Amazon.com. Often, in-store shoppers aren’t even waiting until they get home to go online and shop elsewhere—they’re doing it from their cell phones, right there in the store.

For the full article from McKinsey & Company click here