Case Study

Shaws Increases Sales and Doubles Its Customer Database With ZinMobi

Shaws is one of Ireland’s premier chains of department stores. It has 16 stores at locations spread across the country.
Each store serves its own local community and builds loyalty that is passed from generation to generation.

The Challenge

Shaws had been using another text messaging service but found it hard to implement and very limited in the value-add that it provided. The company was very keen to develop a robust text marketing database and to simplify the delivery of special offer texts and alerts about special events, new store openings and product launches. Shaws also required that the database was easy to maintain and fully compliant with data protection regulations.

The Requirements

Easily Maintainable
Brand Consistent

The Solution

With the help of ZinMobi’s experts, Shaws has been able to double the size of its customer database using a combination of instore data capture tools and exciting competitions.

The store saw an instant increase in footfall within hours of sending high-value campaigns. The ZinMobi system made it simple for people to opt-out, ensuring money was saved and only those who want to receive marketing messages did so.

Shaws became instantly self-sufficient when it came to creating and issuing campaigns. Tom O’ Brien, Digital Marketing Manager, insists, “What used to take us 12 hours before, we can now achieve in less than one!”

Features They Use
Database Building Tools
Consent Management
Inbound Campaigns
Mobile Coupons
The Result

Better Control

Head Office now has extensive overview of opt-out rates and redemption figures for each store which their previous provider neglected to provide.

Customer Loyalty/Value

Shaws experienced a huge demand in customers requesting to join their loyalty club upon hearing through word of mouth.

Extensive Database Growth

Customized sign up forms and inbound campaigns allowed Shaws to double their database quickly, efficiently and at low-cost.

Increased Footfall

When medium-high value offers were sent, the impact of campaigns were seen within hours as footfall increased in every location. Tom O’ Brien states that they “regularly have customers tell us that their visit was prompted by a text message”.